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As the location is one of the most important factors to consider, it is vital to research the market. The best place for your business is a place with enough people. In a densely populated city, there are many potential customers, while a secluded rural area may not have a huge market. A densely populated area will not necessarily support your business model. Moreover, an area with fewer residents will require you to spend more on marketing. Regardless of the location, it is essential to make sure that you have a strong target market for your product or service.
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