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What Makes a Great Website Design?

A good website isn’t just visually appealing. The colors and visuals must be high quality and sized correctly for different screen resolutions. Bad visuals can ruin a great design. The layout of a website should be consistent and work together, down to the smallest details in HTML and CSS. If the elements aren’t balanced and symmetrical, the overall experience will be poor and visitors will bounce, which will hurt your search engine ranking.

Site navigation should be simple and easy to use. The content should be well-organized, without endless buttons, dropdowns, and internal links. The user should be able to quickly and easily get to what he or she is looking for. The page should not have more than 10 navigation options or multiple sub-pages. A site with a simple navigation structure is more likely to be read by users and be more effective.

A website should also follow a defined color scheme, with each element working with the other. If possible, you can get free online tools like Canva to design your website, or hire a designer to help you. If you don’t have a designer, choose three colours that work well together. If you’re a novice, choose neutral background colours and don’t use any trendy or distracting graphics.

Choose a color palette that works well for your website. Warm colors make people feel more energized and excited, while cool colors are soothing and calming. A red color, for instance, will make you hungry – this is why fast food restaurants have red logos. Try to use color palettes that have the right balance between harmony and contrast. Bold colors can distract from the content, but they work well for call-to-action buttons.

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